SES Update - Local Search Marketing Tactics

Here’s a great resource posted by Kent Lewis from Search Marketing Standard. At the last session of the SES Conference, Gregg Stewart with TMP Directional Marketing (a $450M subsidiary search marketing group within TMP) tag-teamed with Steve Espinosa with eLocal Listing to discuss aspects of local search.

The article outlines the extremely informative presentation Stewart and Espinosa delivered and touches on the billions that will be spent on Local Search Advertising,
creating press releases and paying for listings/trustmarks from BBB, city directories and category-specific sites. They also discuss the importance of utilizing local business ads (geo-targeted) to capture broader phrases in PPC campaigns. Lewis then includes “Espinosa also highly recommends utilizing social media sites like Digg and MySpace. He recommends encouraging customers to rate and review on social media sites”. Espinoza also outlined a local video strategy. Read the Full Article …